01one job per tooleach tool does one stubborn job well. no dashboards pretending to be products, no modules you did not ask for.
02your link, your datayour name lives on the url. your catalog exports in one click. leave whenever, take everything with you.
03no marketplace taxwe don't take a cut of what you sell. you pay a small price for a tool; your customers are yours.
04arabic, first-classbuilt right-to-left from the first pixel. fonts, spacing, numbers — all sit where they should.
05small, on purposewe ship slowly and say no to features. a tool you can learn in a sitting beats a platform you never finish exploring.
06free where it countsshops are free, forever. we only charge for the tools that save you real time — and we'll tell you what and why.